A surge in demand for crushed corn is becoming prevalent among the local community, sitting atop sales charts
In the bustling world of Russian online shopping, Avito, a leading classifieds and marketplace platform, has seen a shift in trends this summer, particularly in the realm of clothing and footwear. While specific, detailed sales data for certain categories might not be readily available, broader trends offer valuable insights into what consumers are seeking this season.
**Women’s Dresses**
A significant surge in purchases of wedding and bridal wear has been observed, with sales of wedding dresses increasing by one and a half times compared to previous years. This trend suggests a strong demand for formal dresses, including elegant summer dresses suitable for weddings and formal events. However, it remains unclear if this formalwear boom extends to casual daywear.
**Footwear**
Ballet flats, a popular choice for summer comfort, do not seem to have specific sales trends mentioned in the available results. Nevertheless, the shift towards lightweight footwear is evident, suggesting that ballet flats could be performing well, though this is speculative without direct Avito sales data.
**Scarves, Headwear, and Accessories**
General fashion advice for summer emphasizes accessories that "add interest to very simple outfits," such as shell necklaces and lightweight jewelry. This could indicate that lightweight scarves for sun protection or stylish hats are performing well, but Avito-specific sales trends remain unconfirmed.
**Girls’ T-Shirts and Children’s Basics**
No direct information is available on girls’ t-shirts sales or children’s summer basics on Avito. However, typically, children’s clothing follows adult trends, with a focus on comfort and breathability during the summer months.
**Boys' Summer Fashion**
Interestingly, boys' beachwear sales have increased by 15%, and boys' t-shirts and shirts have been bought 28% more often over the year. Furthermore, sales of knitted caps have increased 7.5 times over the year, with handmade headwear being bought 59% more often.
**Additional Trends**
- Sales of plaited caps have doubled over the year, and bags have a share of 11% in the sales. - Girls' shorts have seen a 35% increase in sales over the year, and sales of other handmade bags have increased by 17% over the year. - Girls' t-shirts and tops have been bought 48% more often over the year. - The most popular ballet flats are plaited ones, with sales increasing 6.5 times. - Crocheted scarves have been bought ten times more often than last year, and sales of knitted bags have increased by 18% over the year.
**Popularity of Discounted Knitwear**
Interestingly, white Aran knit jumpers (typically a winter or transitional item) are being offered at a discount in early July, which may signal an attempt to clear out-of-season stock.
**General Shopping Trends**
- Fashion advice focuses on avoiding unnecessary purchases and building versatile, wearable summer wardrobes. - Fashion mistakes to avoid include buying clothes that are not versatile or wearable, emphasizing the importance of smart accessory choices. - Men's summer fashion is also experiencing a surge in interest, with advice circulating on avoiding common men’s summer fashion mistakes, suggesting a broader interest in seasonal wardrobe upgrades.
For the most accurate, up-to-date trends in scarves, headwear, ballet flats, women’s dresses, and girls’ t-shirts, direct observation of Avito’s marketplace or access to its internal sales analytics would be required. The current evidence points to strong formal dress sales, smart accessory choices, and a continued emphasis on summer-ready basics.
- The trend of formal wear, such as wedding dresses and elegant summer dresses, is increasing significantly, suggesting a heightened interest in lifestyle and fashion-and-beauty categories this season on Avito's marketplace.
- Sales of boys' beachwear, boys' t-shirts, and shirts, as well as handmade hats, are on the rise, indicating a focus on home-and-garden and shopping for kids' clothing this summer on Avito.
