Autumn's New Habits: Influencers Drive Purchases Through Seasonal Storytelling
Autumn, once known as the 'second January', is now a time for resetting routines and embracing new habits. Major YouTubers like MrBeast and Vlad and Niki, along with TikTok stars such as Cenkgo and Theo, have been influential this autumn, driving purchases through authentic engagement and educational content.
These influencers capitalize on autumn's deeper emotional moods, like nostalgia and coziness, to create engaging content. They leverage YouTube's algorithm with long-format videos and TikTok's short-form format to reach millions. Brands use autumn as a strategic reset point to launch new ideas and products, with influencers packaging routines into seasonal storytelling arcs.
Autumn's cultural moments, like Halloween and Thanksgiving, serve as high-engagement news stages. September, the 'soft new year', sees influencers promoting productivity and lifestyle changes. With holiday shopping starting earlier, influencers bridge inspiration and transaction, turning platforms into virtual storefronts.
Autumn's unique emotional landscape and cultural moments make it an ideal time for influencers and brands to connect with audiences. By embracing seasonal themes and promoting new habits, they drive purchases and create lasting connections.
