Boost in candle warmer sales by 68% reported by Hisummer amidst the rise of fall home decor trends
The autumn season is bringing a warm glow to homes across the United States, as sales of flameless candle warmers have surged significantly. Hisummer, a U.S. home lifestyle brand, has reported a 68% year-over-year increase in U.S. candle warmer sales for September.
This rise is largely driven by the growing popularity of flameless fragrance products, enhanced social media engagement, and anticipation of the holiday season, including Halloween and Thanksgiving. TikTok’s #CandleWarmer hashtag has surpassed 120 million views, and influencer campaigns have driven strong consumer interest ahead of the holidays.
Hisummer’s Instagram account, @hisummer_official, features influencer collaboration videos and authentic lifestyle content, contributing to the brand’s growing appeal. In the past two months, these videos have collectively garnered over 1.2 million views on Instagram and TikTok.
Flameless candle warmers offer several advantages that make them an attractive choice for households. They eliminate fire risk, smoke, and soot associated with traditional candles, making them ideal for households with children and pets. The lamps provide a steady scent release and a cozy glow, enhancing fall and holiday home décor.
Models like Hisummer’s Gray Elegant version retail under $15, featuring adjustable brightness and height, and pairing well with seasonal decorations such as pumpkins and dried flowers. The Gray Elegant Model offers three brightness settings, adjustable height, and is a popular choice due to its safety features.
The increasing popularity of flameless fragrance products is also contributing to this rise. Recent data from Pinterest shows a 41% increase in "fall home decor" searches compared to last year, reflecting a growing trend towards these products.
The upcoming holiday season is driving demand for candle warmers as they become a preferred home décor accent and thoughtful gift option for 2025. Their convenience and aesthetic appeal align well with rising fall home décor trends.
Market projections also indicate sustained growth in the broader wax warmers market, expected to grow from USD 2.7 billion in 2024 to USD 4.07 billion by 2032, reflecting ongoing consumer demand for such products.
In addition to the Gray Elegant Model, Hisummer also offers the Crystal Luxe Model, which features a 7-color RGB mood light. However, the price and features of this model are not specified in the current information.
Overall, the surge in candle warmer sales reflects a blend of practical benefits, seasonal trends, and digital marketing momentum as consumers seek safer, attractive alternatives for fall and holiday ambiance.
[1] Hisummer Press Release, September 2025 [2] Pinterest Trends Report, Fall 2025 [3] MarketsandMarkets Report, Wax Warmers Market, 2025-2032 [4] Consumer Reports, Flameless Candle Warmers: A Safer Alternative to Traditional Candles, October 2025
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