Buccellati incorporates woodland motifs and anthropomorphic creatures into its creations for Milan Design Week
In the heart of Milan, at Piazza Giuseppe Tomasi di Lampedusa, Buccellati, the renowned jewellery and silverware house, is set to captivate visitors during Milan Design Week 2025. The brand will be showcasing its iconic Furry Animals collection, a hallmark product that has been perfected and refined over decades [1].
This collection, first introduced in 1965, features intricately crafted sculptures of creatures such as eagles, squirrels, and tigers. Each piece is still produced in the same workshop where Buccellati's artisans have been working for decades, a testament to the brand's commitment to traditional craftsmanship [1].
The creation of the Furry Animals collection was an invention by Mario Buccellati, the founder of the brand. These exquisite statuettes are known for their impeccable realism, with each detail—such as leaves dipped in gold—appearing as if picked from nature itself [2].
To bring this collection to life, Buccellati has partnered with Balich Wonder Studio and Berlin-based Studio Mary Lennox. Together, they have created an immersive experience that will be a highlight of Milan Design Week 2025. This installation will feature recreations of forest, mountain, and sea environments, immersing visitors in a garden inhabited by these beautiful animals [2].
The immersive experience emphasizes the realism of Buccellati’s design, deepening the viewer's connection to the brand's work through an artistic and experiential narrative [2]. By combining the tactile environment with the intricate details of the Furry Animals collection, the installation aims to create a multisensory experience that reflects the natural habitat and exquisite craftsmanship of these iconic pieces [2].
Visitors to Milan Design Week 2025 will have the opportunity to immerse themselves in the world of Buccellati's Furry Animals collection, experiencing firsthand the brand's commitment to traditional craftsmanship and innovative design.
Buccellati's immersive installation during Milan Design Week 2025, a partnership with Balich Wonder Studio and Studio Mary Lennox, extends the Furry Animals collection beyond fashion-and-beauty, into a lifestyle experience encompassing home-and-garden, as it recreates forest, mountain, and sea environments. The multisensory experience showcases the brand's dedication to traditional craftsmanship and innovative design, further cementing its reputation as a leader in both fashion-and-beauty and home-and-garden spheres.
