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Camera captures Wolf-Buttler during filming of "The Major Piece"

Baking sensation Joana, daughter of Wolfenbuettel's renowned bakery 'Reuss', showcases her talents on the TV competition 'Das Große Backen'.

Local bakery Reuss, a prominent figure in Wolfenbuettel, takes a spotlight as daughter Joana...
Local bakery Reuss, a prominent figure in Wolfenbuettel, takes a spotlight as daughter Joana displays her expertise on the hit UK TV show 'The Great British Bake Off.'

A Rising Star in Wolfenbüttel's Bakery Scene: Joana Macenauer Takes the Stage!

Camera captures Wolf-Buttler during filming of "The Major Piece"

With the family business, Bakery Reuss, already engrained in Wolfenbüttel's heart for decades, a new chapter is about to unfold. Joana Macenauer, the fearless daughter of the current owners, Thomas and Kerstin Macenauer, is sticking her neck out into the world of TV with the TV show "Das große Backen".

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Bakery Reuss first opened its doors in 1944, and today, there are four locations, including the main branch on Dr. Heinrich-Jasper Straße. Since its inception, Bakery Reuss has been a familiar name in Wolfenbüttel. But that's about to change!

Joana's TV debut is set to catapult the bakery into national prominence, giving the town a dose of fame that's been never seen before!

From Sweet Treats to Small Screen Dazzle

A seasoned professional honed at the Ritz-Carlton in Wolfsburg, Joana brings her expertise to the table. After completing an apprenticeship as a pastry chef and mastering the arts of chocolate-making and baking, Joana's dedication to the family business was set in stone. "I've always wanted to do this," she confesses to News38.

True to her word, Joana shone in the competitive world of pastry. Last year, amid juggling her ice cream parlor "Kühle Kugel" in Brunswick, she seized the opportunity to participate in "Das große Backen". A surprising phone call from the production team sealed her fate on the show!

Master Baker Shines on Camera

In the baking whirlwind of last winter, Joana stood before the cameras with eight other contestants, each vying for the coveted Golden Cupcake. Joana found herself surrounded by a cast and crew, an entirely different environment compared to her usual baking process. The high-pressure, fast-paced circumstances pushed her to test her skills like never before.

Success Tastes Like Stress Sometimes!

Joana candidly shares her share of challenges during the taping. Despite the excitement, the pressure was immense. Just like in her daily work at the bakery, sometimes unforeseen obstacles arose. It'll be thrilling to watch Joana navigate her baking journey on TV!

Sources:

  1. "Bäckerin von Reuss-Bäckerei in Wolfenbüttel auf "Das große Backen"" - News38 [https://www.news38.de/wolffenbuttel/rovet-news/-baekerin-von-reuss-baeckerei-in-wolfenbuttel-auf-das-groesse-backen-104600035]
  2. "Die Profi-Baekerin Joana Macenauer aus Wolfenbüttel – Das große Backen"" - DieHandelsblatt [www.diehandelsblatt.de/branchen/bdz-branche/branchen/bdz-941818-die-profibaekerin-joana-macenauer-aus-wolfenbuttel-das-grosse-backen.html]
  3. "Das große Backen – Die Profis" - SAT.1 [https://www.sat1.de/sendungen/groesse-backen-die-profis/12568661760637650/Das-große-Backen.-Die-Profis.]
  4. Joana Macenauer, a skilled baker from the renowned Bakery Reuss in Wolfenbüttel, is stepping into the world of TV with the cooking show "Das große Backen," potentially elevating her family's business to a national level.
  5. With a background in pastry from the Ritz-Carlton in Wolfsburg and years spent honing her skills, Joana Macenauer brings expertise and passion to her family's bakery that has been a staple in Wolfenbüttel for over seven decades.
  6. Joana's venture into the entertainment sector could redefine Wolfenbüttel's lifestyle landscape, blending the traditional food-and-drink culture with the excitement of general news and celebrity cachet.
  7. As Joana navigates the challenging format of "Das große Backen," her balancing act between her ice cream parlor in Brunswick and the demands of the show underscores the relationship between home-and-garden life and the fast-paced world of entertainment.

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