Cultivate Your Tomorrow with the Chrysanthemum 'Fabienne'
In the heart of the Dutch floral industry, a vibrant partnership between Zentoo and Royal Van Zanten is redefining the art of Chrysanthemum cultivation. Zentoo, a cooperative of fourteen growers managing over 100 hectares, stands united under the motto "The Colorful Collective," offering high-quality, reliable Chrysanthemums.
One of the most notable outcomes of this collaboration is the Fabienne series. This remarkable collection, born from the power of partnerships, showcases the quality of Royal Van Zanten's colorfast range. Fabienne, a robust variety with full, large flowers, a sturdy, heavy stem, and excellent shelf life, has become a staple during peak occasions like Valentine's Day, with production ramping up to 130,000 stems per week.
Sander, a key player in Zentoo, shares that the partnership with Royal Van Zanten is more than just operational; it's strategic. He actively participates in Zentoo's assortments committee, aligning supply with market demand, seasonal colors, and emerging varieties.
The partnership promises a flourishing future in the floral industry. During the growing process, achieving optimal flower quality involves meticulous cultivation practices, sometimes including strategic interventions and selective treatments to maximize flower size.
Mutations like Fabienne Purple and Fabienne Sweet are the result of field mutations in the Fabienne series. The upcoming launch of Fabienne Sweet and new color mutations in development promise exciting innovations.
The shared commitment to quality, research, and collaboration between Zentoo and Royal Van Zwan, their research and breeding partner, illustrates how floral entrepreneurs can thrive when working together. By embracing collaboration and continuous improvement, we can all contribute to growing a more colorful, sustainable, and prosperous future.
Royal Van Zanten provides crop guidance, advice, and brainstorming on varieties and plant materials every two weeks. This collaboration is integral to Zentoo's success and is a testament to what can be achieved when passionate growers and breeders unite with a common goal.
The Fabienne series is a shining example of the potential in the floral industry. For florists, this story underlines an inspiring message: Success isn't just about beautiful flowers - it's about building relationships, sharing expertise, and investing in innovation. By working together, we can create a brighter, more beautiful world, one stem at a time.
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