Designers Shaping the Direction Towards an Unanticipated Mode of Transportation via Automobiles
Toyota, a leading carmaker, is bringing its unique automotive engineering expertise and design philosophy to the world of marine vessels. With over 25 years of experience in its marine business, the company is leveraging its strengths to introduce innovation, reliability, and performance to boats.
The Assistant Manager of the Vision Design Division, Tetsuya Iwata, is responsible for the interior and exterior design of these watercraft. Iwata, who had limited exposure to boats before entering marine design, has embraced a practical, hands-on approach. He and his team conducted interviews with marine experts and even took to the seas for hands-on experiences on boats.
One of the standout designs from Toyota's marine portfolio is the PONAM-31, a sports utility cruiser. This boat features a grey exterior that resembles the aesthetic of a car. The rear section of the PONAM-31 has been expanded to convey a sense of robustness and is designed based on automotive exterior styling principles. An array of fishing rods can be spotted in the marina office, a testament to the team's commitment to the Fun to Marine experience.
Designing boats presents unique challenges compared to cars. Adapting automotive manufacturing techniques to the marine environment, balancing functional requirements, and ensuring that automotive design elements and technologies are effectively translated to boat systems are just a few of the hurdles faced by Toyota's designers.
For instance, the PONAM-31's hull design intentionally veers off the beaten path, using an aluminum hull for better wave handling. This choice counters traditional pleasure boat norms, which have often questioned its durability.
Boat usage often involves standing passengers, making innovative space design crucial for the Fun to Marine experience. Toyota started its marine business in 1997, venturing into marine transport as a natural extension of its commitment to mobility for all.
Toyota's waterproofing and painting technologies, developed from carmaking processes, enable them to embrace novel approaches in boat design. A unique touch to boat design, according to Toyota designers, can only be added by a carmaker.
The Lexus yacht is presented on the following page, another testament to Toyota's commitment to bringing its automotive prowess to the world of marine vessels. With its innovative design, reliable performance, and commitment to the Fun to Marine experience, Toyota is set to redefine the boating industry.
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