"EAG 2026 Announces Campaign Emphasizing 'Non-Stop Action and All-In-One' to Showcase Unparalleled Expo Thrill"
EAG Expo Returns with Enhanced Offerings in 2026
The EAG Expo, the UK's largest B2B trade show for the out-of-home entertainment industries, is set to return to ExCeL London from January 13-15, 2026 [1][3]. This year's edition promises exciting new features and updates to provide an even more immersive and productive experience for visitors and exhibitors alike.
For the 2026 event, the theme is "Action Packed and Under One Roof," emphasizing the dynamic nature of the show and the fact that it offers a broad range of sectors under one roof [1]. This theme will be reflected in various aspects of the show, from the exhibition floor to the digital platforms.
One of the most notable additions is the introduction of a new EAG mobile app. This dynamic platform will facilitate connections between visitors and exhibitors before and during the event [1]. The app will not only help attendees plan their visit but also foster networking opportunities and interaction with exhibitors.
Another significant change is the launch of a fresh, more navigable website. The revamped site will offer a streamlined navigation system, improved user experience, and a comprehensive digital toolkit of marketing assets to help exhibitors maximize brand visibility and engagement [1][3]. All promotional materials, including digital banners, graphics, and email templates, will be available for download from https://www.eagexpo.com [3].
To improve visitor flow and business environment within the venue, a new floor plan with a single entrance will be implemented [2]. This change aims to simplify the visitor experience and create a more efficient business environment for exhibitors.
In addition to these changes, the EAG Expo will continue to run three co-located dedicated sections: the Social Immersive Entertainment Expo and the London Casino and Gaming Expo, each supported by targeted advertising campaigns [1]. These sections cater to specific sectors of the out-of-home entertainment industries, ensuring a comprehensive representation of the market.
According to Nick Harding, the EAG Expo Chairman, the show continues to invest in its offerings [1][3]. In 2025, the EAG Expo had a total of 1,973 businesses represented, with amusements being the primary sector of interest for 35 percent of visitors [1]. Other popular sectors included Adult Gaming Centres (19 percent), Pubs and Clubs (15 percent), Visitor Attractions (14 percent), and Casino (9 percent) [1].
The EAG Expo has seen a significant increase in attendance, with a 69 percent increase since 2022 and 4,306 unique visitors in 2025, marking a 23 percent year-on-year uplift [1]. To build on this growth, additional marketing support activities will be implemented earlier in the cycle and with more resources to bring more industry buyers to London in January [3].
A comprehensive suite of promotional assets will be available to help exhibitors maximize brand visibility and drive engagement ahead of the show [1][3]. These assets, along with the new website, mobile app, and floor plan, are all part of EAG's commitment to expanding its reach and maintaining its position as a key industry business gathering.
Participants of the 2026 EAG Expo can expect a fresh, user-friendly website to facilitate their planning and interaction with exhibitors, as the revamped site offers a streamlined navigation system and a comprehensive digital toolkit of marketing assets. Furthermore, outdoor enthusiasts might also discover a new interest at the exhibit, as the London Casino and Gaming Expo, one of the co-located sections, will cater to the casino sector, providing insights into the latest trends in casino lifestyle.
