Enter the headquarters of Rains, a sleek center for Danish innovative thinking
In the heart of Denmark's second largest city, Aarhus, lies the new headquarters (HQ) of Rains, a renowned Danish brand known for its functional and minimalist approach. Designed in collaboration with local architecture studio SLETH, the Rains HQ spans an impressive 11,000 sq m, embodying the brand's ethos and fostering a seamless blend of administrative and warehouse operations.
The building's design is a testament to this integration. External corridors for staff to step out for fresh air and take in the vistas have been erected just in front of the eastern facade, providing a connection between the indoor and outdoor spaces. The warehouse, which holds a majority of the brand's European stock, is integrated into the HQ and enclosed behind double-height glass walls, allowing for a transparent and collaborative work environment.
The warehouse features towering steel shelves oriented lengthwise, while the office spaces are equipped with formal workstations, finished in a neutral shade of grey, on every level. Breakout areas are furnished with sculptural sofas and grey rugs resembling weather patterns on a map, creating a comfortable and inviting atmosphere.
The HQ also boasts a gym on the ground floor, an airy dining space with communal tables, and a photography studio for shooting e-commerce imagery. A central staircase made of pale Scandinavian pine connects the various levels, promoting movement and interaction among employees.
The western facade features a gridded structure planted with ivy, which will grow to form a lush green wall in a few years. Rainwater is collected on the building's roof and redirected off-site to nurture the surrounding fields, demonstrating the HQ's commitment to sustainability.
Unique statement furnishings, such as craggy ceramic chairs and spindly, alien-like chandeliers made by Danish glassblower Alexander Kirkeby, add a touch of artistic flair to the HQ. The HQ also houses a showroom for displaying current and forthcoming clothing collections.
On the third floor, there are meeting rooms and an indoor terrace with a bar area, offering employees a space to relax and collaborate in a more informal setting. As the HQ is still receiving more artwork and has not yet reached its 250 capacity, it is expected to take on a new feeling as Rains grows and fills up the space.
According to Leth, the building's design will continue to evolve as the company grows, reflecting the dynamic nature of Rains and its commitment to creating a modern, integrated workplace where administrative and warehouse functions coexist fluidly, supporting the brand's operational and cultural goals in Denmark.
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