Fashion Jewellery by Kushal debuts the Varamahalakshmi Collection, featuring Ashika Ranganath as the central figure
The celebrated South Indian actress, Ashika Ranganath, is the face of Kushal's latest offering - the Varamahalakshmi Collection. This festive jewelry line, inspired by South Indian temple architecture, embodies the spirit of tradition blended with modern elegance.
Kushal's Varamahalakshmi Collection is a tribute to the strength, grace, and spiritual essence of every woman. It is a celebration of the divine and auspicious theme associated with Varamahalakshmi, symbolizing prosperity, beauty, and power.
The collection features intricate craftsmanship and Lakshmi motifs, drawing inspiration from the grandeur of temple architecture. It includes antique gold-finished pieces and pure silver variants, showcasing a union of art and tradition. The collection boasts a variety of options for festive dressing, such as ornate jhumkas, layered necklace sets, bangles, armlets, and waist belts.
Ashika Ranganath, the campaign's star, donned a long beaded necklace with green stones and a Lakshmi medallion pendant from the collection. The collection is divinely inspired, deeply crafted, and unmistakably modern.
The collection is available online at kushals.com, and updates can be found on Twitter at @rupsjain. For inquiries about the collection, you can reach out to [email protected].
Varamahalakshmi is a time to honor prosperity, familial well-being, and feminine energy. The festival is celebrated widely across South India, making this collection a perfect choice for the puja, a gift as a blessing, or for styling during the season's celebrations.
The collection includes intricate motifs of Goddess Lakshmi, lotus blooms, swans, bells, elephants, and temple pillars. Manish Gulechha, co-founder of Kushal's Fashion Jewellery, described the collection as a tribute to the inner goddess in every woman, serving as a wearable blessing.
In a promotional video released ahead of the launch, the collection is highlighted as a union of art and tradition, reinforcing its thematic inspiration from the Varamahalakshmi festival and temple artistry.
While details about the upcoming Raksha Bandhan collection by Joules by Radhika were not provided, it is clear that Kushal's continues to push the boundaries of traditional jewelry design, offering pieces that resonate with the modern woman while staying rooted in the rich heritage of South India.
The Varamahalakshmi Collection, launched by Kushal's, extends beyond fashion-and-beauty, delving into a fusion of home-and-garden aesthetics, as the intricate motifs echo the grandeur of South Indian temple architecture.Ashika Ranganath, the campaign's face, infuses a lifestyle touched by the divine, as she adorns delicate Lakshmi motifs from the collection, making it an ideal choice not only for the Varamahalakshmi festival but also for styling throughout the season.
