Glamorous Supporter Strolling Runways of Dior and Dolce& Gabbana - Camurati
In a surprising twist, hand-crafted fans, known as Ventagli Camurati, have become the must-have outdoor accessory for the hottest summer on record. This revival of an age-old tradition can be traced back to 2024, marking a significant shift in the world of fashion and lifestyle.
Originating from an artisanal laboratory in Italy, Ventagli Camurati have surpassed more modern, yet less charming tools like mini fans. The company, run by Giuliana Dodi Camurati and her children, has managed to maintain its artisanal production despite producing only about 1,800 fans a year, a far cry from industrial volumes.
The laboratory's collaboration with the opera and major film productions, including Luchino Visconti's The Leopard, underscores the brand's high-end status in the fashion, cinema, and theater industries. Ventagli Camurati are now a common sight in mid- to high-end stores and can be found being used at the beach, on public transport, and in poorly air-conditioned places.
The popularity of these fans extends beyond personal use, with customized fans being the most requested summer gadget for promotional campaigns, events, and fairs. The brand's endorsement by artists and influencers has further fueled its increased popularity. Even the classic plastic or wooden fan, once a simple household item, has been elevated to a fashion statement.
The art of fan-making in Italy has a rich history, particularly in regions such as Naples, Florence, and Venice. Historically, handcrafted fans often involved intricate lace, painted motifs, and woodwork, making them popular accessories among the aristocracy. The techniques used in these artisanal fans have been passed down through generations.
Despite the lack of detailed historical or production information about Ventagli Camurati specifically, it is likely that the term refers to a specific type or style of Italian fans. For accurate and current information on the history and artisanal production of Ventagli Camurati, specialized sources on Italian folk crafts, regional artisan communities, or museums of decorative arts would be the best reference.
Another artisanal laboratory specializing in fan production can be found in Cassano d'Adda, Milan, which started in 1948. The main Italian importer and distributor of fans is based in Rimini. The company, which opened before World War II and converted to fan production immediately after the conflict, can sustain a rhythm of 200 pieces a week due to the time-consuming nature of quality fan production. Each product from the artisanal laboratory is meticulously checked before delivery.
The design of these fans has evolved to include more stylish and practical options, making them a versatile choice for various occasions. As the summer heat continues to rise, it seems that Ventagli Camurati are here to stay, offering a charming blend of tradition and modernity.
In the ever-evolving world of fashion-and-beauty, Ventagli Camurati have become an unexpected element of home-and-garden décor, adding a touch of elegance to outdoor spaces. With their increasing presence in mid- to high-end stores and usage in various settings, these artisanal fans have transcended their traditional role as a personal accessory, becoming a statement piece in one's lifestyle.
