H&M Teams Up with LEGO for a Stylish Partnership That Both Parents and Kids Can Appreciate
H&M Home has teamed up with LEGO to create a stylish and sophisticated kids' room collection that combines playful LEGO elements with a chic monochrome palette. This new collaboration offers a range of LEGO-printed bedding, rugs, storage boxes, and stationery made from natural and durable materials like cotton and wood.
Highlights of the Collection
The collection features a variety of monochrome LEGO-themed décor that blends effortlessly into modern interiors, appealing to both children and adults. Functional yet playful pieces such as bedding sets, rugs, and storage solutions double as toys or interactive elements for kids. The design approach avoids the common "sad beige baby" stereotype by steering clear of bland neutrality, yet also rejects overly bright, chaotic colors—favoring calm, sophisticated tones.
Key items in the collection include a brick-shaped plywood storage box that serves as a statement piece and functions like a LEGO brick for stacking. A LEGO motif cushion cover is also available, also in a darker colorway. For the bathroom, a LEGO-patterned bath towel is available, allowing for a cohesive scheme.
Affordable and Sustainable
Items in the collection start at affordable prices, making stylish kids’ room updates accessible. The collection also features products with more sustainable, durable, and natural materials like wood and cotton. Currently, the storage boxes are 15% off.
Soft-cover bags for toy storage are part of the collection and can easily fit in various places in a kid's room. Unlike standard storage bins, these bricks can be put in pride of place and may encourage children to clean up after themselves.
A Modern Home's Delight
A dark grey LEGO motif poster with a light wooden hanger is available for a modern home. A monochrome tufted canvas rug with a brick pattern is also part of the collection, offering a timeless design. The collaboration between H&M Home and LEGO has resulted in stylish kids room ideas that prove it's possible to make bedrooms for children and babies both palatable for parents and enjoyable for kids.
Visual previews shared by H&M Home on Instagram emphasize the calm and stylish vibe of the collection, showcasing the interplay between iconic LEGO designs and serene color schemes for a tasteful kids’ environment. This makes the collection both a joyful nod to childhood and a tasteful choice for family homes wanting fresh, modern children’s room decor.
[1] H&M Home. (2021). LEGO x H&M Home. [Online]. Available: https://www.hm.com/en/home/the-collection/lego-x-hm-home
[2] H&M Home. (2021). LEGO x H&M Home. [Online]. Available: https://about.hm.com/en/sustainability/news-and-stories/collaborations/lego-x-hm-home
[3] H&M Home. (2021). LEGO x H&M Home. [Online]. Available: https://www.instagram.com/hmhome/
[4] H&M Home. (2021). LEGO x H&M Home. [Online]. Available: https://www.instagram.com/p/CGcR3x9jrI3/
[5] H&M Home. (2021). LEGO x H&M Home. [Online]. Available: https://www.instagram.com/p/CGcR3x9jrI3/
- The collaboration between H&M Home and LEGO has introduced a trend of stylish, chic, and modern furniture decor, incorporating artful LEGO elements into home-and-garden pieces.
- The collection offers affordable home-and-garden items, such as storage boxes and bedding, made from sustainable materials like wood and cotton, which seamlessly blend into any lifestyle.
- To complete the sleek and sophisticated look, the collection includes lifestyle accessories like a dark grey LEGO motif poster, a monochrome tufted canvas rug with a brick pattern, and LEGO-patterned bath towel, making the home-and-garden design cohesive and elegant.
