Innovative Barbershop Bucking Trend, Experienced Hairdressers Adapt
In the heart of Caen, a barbershop near me has been making waves with its trendy haircuts, attracting young clients and bucking the trend of struggling hairdressing salons. Meanwhile, experienced hairdressers like Muriel Roussel are reinventing their businesses to adapt to changing times.
Charly Levilly, the innovative owner of this popular barbershop near me, finds inspiration for haircuts from social media, following other barbers online. This fusion of formal training and digital inspiration has resulted in popular styles like the Taper, Buzz Cut, Wolf Cut for men, and Kitty Cut, Cup Cut for women. Clients like Nathan Denisoff and Gaylord Senechal appreciate the relaxed atmosphere and quality care, with a haircut costing just 25 euros and lasting 30 minutes, attracting around 20 clients daily.
Contrastingly, traditional hairdressing salons have struggled, with over a thousand closures in 2023. Corinne Legrand, a hairdresser, had to let go of three of her four employees due to insufficient income. She works long hours to compensate for increased charges and limited client budgets. However, Muriel Roussel, a hairdresser with 40 years of experience, has found success by offering home hairdressing services. This reinvention has reduced costs and responsibilities, gaining her new clients among her neighbors.
The barbershop's unique approach to hairdressing, combining traditional training with social media inspiration, has proven popular among young clients. Meanwhile, experienced hairdressers like Muriel Roussel are adapting their businesses to meet changing demands, demonstrating the resilience and innovation within the industry.
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