Luxury car raised onto restaurant rooftop for extraordinary dining occasion, costing $420k
In the world of luxury and extravagance, the act of craning high-end cars to rooftops or penthouse settings has become an increasingly popular display of wealth and exclusivity. This practice can be seen in various high-end residential and commercial settings, with documented instances becoming more common.
Recently, a Rolls-Royce Ghost was craned up 44 floors for a Chinese billionaire, while a Bentley Continental GTC Black Edition has been lifted to the rooftop of Nick Bril's restaurant, Celestial, at La Réserve in Knokke-Heist, Belgium. The Bentley, now perched atop the restaurant, provides a unique dining experience for patrons, who can enjoy their meals in the presence of this luxurious vehicle.
This unique concept is not confined to Belgium. In Vancouver, a 1957 Porsche was once craned up to a penthouse, and a muscle car was lifted 30 feet high, showcasing the global appeal of this spectacle.
The craning of cars to rooftops is not a new phenomenon, but rather a recognised practice in the luxury real estate and hospitality sectors. It serves as a means to showcase exclusivity and the lifestyle associated with luxury brands.
For instance, La Réserve, owned by real estate magnate Bart Versluys and entrepreneur Marc Coucke, values experiences as much as amenities. Their establishment, Celestial, is an exclusive restaurant with a tasting menu that costs upwards of $420 per person. The Bentley on the rooftop adds another layer of luxury to the dining experience.
While renting out a crane for such events can be costly, the impact on the brand and the unique experience it offers to patrons often justify the expense. The act of craning cars to high locations makes for a spectacle, drawing attention to the establishment and the luxury brand involved.
In conclusion, the practice of craning luxury cars to rooftops is a testament to the desire for exclusivity and the willingness to go to great lengths to showcase wealth and luxury. Whether it's a Rolls-Royce Ghost or a Bentley Continental GTC Black Edition, these vehicles serve as a symbol of status and a talking point for patrons and onlookers alike.
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[1] Luxury cars are no longer just for driving; they're now being showcased in unusual and extravagant ways, such as being craned onto rooftops and penthouse settings.[2] AI algorithms can predict the trends in the luxury car market, suggesting the next big models that will be hoisted high above the cityscapes.[3] Real estate investments in prime locations often come with the potential for unique features, like rooftop parking for luxury cars.[4] Outdoor living spaces are being reimagined with fashion-and-beauty elements, such as rooftop gardens adorned with designer furniture and dwellings decorated with luxurious home-and-garden items, providing a seamless transition from residential to commercial areas.[5] Food-and-drink establishments are offering patrons an unparalleled experience, as evidenced by Celestial's decision to feature a Bentley on the rooftop, making dining a function of both luxury cars and exquisite cuisine.[6] Car maintenance services are also adopting AI, ensuring that each luxury vehicle remains in perfect condition, ready for its next rooftop appearance.[7] Fashion-and-beauty brands are capitalizing on this trend, creating hybrid events that merge a fashion show with a luxury car display, providing an immersive, experiential environment for consumers.[8] As the popularity of electric vehicles grows, rooftop charging stations will become a new feature in luxury real estate and hospitality sectors, enabling owners to power their vehicles sustainably and maintain their eco-friendly image.[9] Sports, pop-culture, entertainment, and sports-betting platforms are leveraging this car-on-rooftop phenomenon, using it as a unique marketing opportunity to engage with their audience and generate buzz.
