Maximized Kitchen Storage: Boosting Sales and Pleasing Customers through Efficient Organization
Updated Kitchen Retrofit Trends: What Customers Want and How Retailers Can Grab Their Attention
Kitchen planner Kesseboehmer reveals fascinating insights from a recent survey! Turns out, many homeowners prioritize storage and organization when revamping their kitchens. An astounding 85.7% of respondents expressed dissatisfaction with their current kitchen's storage setup or expressed a desire for improvements. In a competitive market, focusing on smart storage solutions can help increase sales while delighting customers.
So, what are customers looking for exactly?
Value in the Kitchen
The survey, conducted across 1,000 individuals who've recently bought or planned to buy a kitchen, sheds light on these priorities:
- Functionality and storage space, even over contemporary aesthetics, durability, and quality.
- On-site inspiration: A whopping 71% of participants gather ideas about clever storage solutions right in kitchen studios.
- Investment in storage solutions: Convinced by smart storage ideas, customers tend to stretch their budgets.
Opportunities in Store for Retailers
"To captivate customers from the get-go, we should enthrall them with smart storage solutions," says Marc Overbecke, Kesseboehmer's head of trade service team. In tough times, marketing storage accessories proactively can create value for clients and generate attractive margins for retailers.
Efficient Market Research and Study Access
The study used Appinio, an app-based platform with over 1.5 million users. Equal representation of women and men aged 25 to 69 over two years from both the purchase and planning camps provided honest and relevant findings in just a few minutes.
Key Findings and Retailer Strategies
Along with modern storage solutions, homeowners today have other preferences too. Sustainability, technology, wellness, and aesthetics are all playing significant roles in kitchen upgrades. For retailers looking to capitalize on these emerging trends, consider the following strategies:
- Offer eco-friendly materials and energy-efficient appliances.
- Integrate smart appliances and lighting.
- Customize storage solutions.
- Promote health-focused appliances and hygiene solutions.
- Emphasize natural materials and design aesthetics.
In a nutshell, provide innovative, modern, and eco-friendly kitchen solutions to win over customers seeking stylish, functional, and sustainable kitchens.
Press contact:Thore Brors, Marketing DirectorTelephone: +49(5742)[email protected]
Source: Kesseboehmer GmbH via news aktuell
Kitchen planners and retailers can cater to customer preferences by focusing on intelligent storage solutions, which are high in demand due to the prioritization of functionality and storage space in updated kitchen designs. In fact, homeowners are willing to stretch their budgets when inspired by such smart storage ideas, as revealed in a recent survey by Kesseboehmer. This survey, conducted across 1,000 individuals, also indicated that home-and-garden enthusiasts often find inspiration for storage solutions right in kitchen studios, highlighting the importance of in-store displays in the interior-design industry.
