Modernizing Traditional Shopping Streets with 3D Digital Replicas Technology
In the ever-evolving world of retail, a new technology is making waves - digital twin technology. This innovative solution is proving to be a game-changer, effectively managing in-store equipment, inventory, POS displays, and product selection and placement.
Digital twins represent a compelling connection between physical spaces and eCommerce, offering 3D immersive experiences that allow shoppers to virtually visit, engage, and interact with stores and products. This connection is particularly relevant in the current climate, where consumer confidence has been deeply affected due to the pandemic.
According to research by Matterport, crowded stores and fear of getting sick are top factors influencing consumers' return to physical shops. To address these concerns, digital twins can provide dimensionally accurate maps for safe distancing routes, sanitisation areas, and staff training.
The company behind the digital twin for virtual store visits used by retailers like Paperchase and Nike Milan is Obsess. These retailers are already leveraging 3D digital twins to provide immersive shopping experiences, helping them stay one step ahead of changing trends.
The high street has been facing significant challenges before 2020, and the pandemic has only exacerbated these issues. COVID-19 has forced non-essential retail stores to close and they have not yet returned to pre-pandemic levels. However, digital twin technology can be a key component in future-proofing the in-store retail experience.
James Morris-Manuel, the EMEA Managing Director at Matterport, emphasises the potential of digital twins. "Digital twins can help retailers reassure consumers that they are prioritizing their well-being as lockdown starts to lift," he says.
Moreover, digital twins can be used as tools for mapping out safe reopening and ongoing staff familiarization and training. They offer an innovative storefront that consumers have been seeking, with 63% of consumers considering a 3D shopping experience more exciting than traditional online shopping, according to Matterport research.
Using digital twins, merchants can plan, implement, and manage floor layouts and merchandising more efficiently than ever before. This technology can also help retailers deliver and capture data, providing valuable insights into consumer behaviour and preferences.
In conclusion, digital twin technology is set to revolutionise the retail industry, offering a solution that caters to the needs of both retailers and consumers in the post-pandemic world. As we navigate this new normal, digital twins promise to be a beacon of innovation and resilience.
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