Proper Flour Storage Guidelines, As Suggested by White Lily
Going the Distance with White Lily Flour
White Lily Flour, a legendary, generational favorite in the South, isn't just for biscuits. With a lower protein content compared to other flours, it's the secret ingredient behind ultra-tender cakes, cookies, and other baked goodness. The renowned brand has shared some of their time-tested recipes in their iconic White Lily Cookbook. Recently, they announced plans to reprint the nostalgic collection, with preorders currently available for the August release.
According to Brent Minner, Vice President of Marketing for White Lily, the original publishing was a hit, with over 15,000 copies sold! "Once the sale ended, you could find resellers on sites like eBay selling the book for double its original price," shares Minner.
To mark this momentous re-release, we sat down with the flour company to discuss their recipes, settle some flour debates, and address an important query: where does one store the precious stuff?
Thestorage Game: Where to Keep Your Flour
While many of us opt for counter containers or zip-top bags in the pantry, is this the most effective way to store flour? Well, it turns out that like many pantry staples, flour can spoil. The method you employ for storage plays a crucial role in how long it remains fresh.
For optimal quality, particularly if you're an infrequent baker, it might be better to store the flour in a cooler environment. Minner suggests, "We do recommend keeping your flour in the fridge or freezer to achieve the maximum shelf-life." So, clear some space alongside the frozen peas and consider sliding your flour container into the freezer instead of leaving it on your counter.
Container Talk: What to Use for Storage
It's tempting to simply roll up the flour bag or clip it shut, but Minner advises, "It's best to keep your flour in an airtight container." This, combined with keeping the flour in a cool place, whether it's a dark pantry, the fridge, or freezer, will ensure your flour stays fresh for longer.
Measure it Out: The Perfect Technique
We've discussed the importance of correctly measuring your flour, and White Lily shares their trusted method. Minner explains, "We always recommend the 'spoon and level' method-it's reliable and time-tested. We also always loosen the flour before measuring with a fork or knife, especially after it's been sitting or stored for some time."
Why White Lily Steals Our Hearts
"White Lily has been a Southern institution since 1883. It's a flour brand that has been utilized by generations to create classic, tender, hot, and flaky biscuits, alongside numerous other baked goods," states Minner.
The brand's hard-earned expertise has cemented its status as a Southern pantry staple in households and stores. Its unique formulation, therefore lower in protein and more finely sifted, has made it indispensable. But don't just take our word for it, pick up their new cookbook or explore their recipe archives (found for free on their site) filled with reliable formulas for various baked goods.
"We aim to keep our rich history alive by offering the cookbooks published by White Lily from the 1940s and on to everyone. Many times, family recipes are passed down, and we want to ensure that no matter your age or how long your family has used White Lily Flour, you can savor the Southern classics the brand embodies," says Minner.
Just remember to store the flour appropriately after you've made your favorite White Lily recipes. Here's to many more years of baking with this Southern classic!
Why Southerners Will Always Adore White Lily Flour
[2]: https://www. nestleprofessional.us/Articles/Articles/N/Nests-Professional-Bread-Baking/Waters-p.aspx
- In the White Lily Cookbook, you can find time-tested recipes that use White Lily Flour, a generational favorite in the South.
- Brent Minner, Vice President of Marketing for White Lily, suggests keeping your flour in an airtight container and either the fridge or freezer for the maximum shelf-life.
- The 'spoon and level' method is White Lily's recommended technique for correctly measuring their flour.
- White Lily Flour is known for being a Southern pantry staple, utilized by generations to create classic, tender, hot, and flaky biscuits, as well as various other baked goods.
- White Lily aims to keep their rich history alive by offering their cookbooks from the 1940s and on to everyone, ensuring that people can continue to savor Southern classics made with White Lily Flour.
