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Software-Driven Advancements in Testing and Measurement Techniques

Media outlets explore mixed strategies for supervising and checking the quality of cloud-based content

Software-Driven Advancements Reshaping the Landscape of Assessment and Evaluation
Software-Driven Advancements Reshaping the Landscape of Assessment and Evaluation

Software-Driven Advancements in Testing and Measurement Techniques

In the ever-evolving landscape of the broadcast industry, T&M and QC remain mission-critical for ensuring high-quality, reliable media delivery across hybrid, IP, and streaming workflows.

According to Erik Otto, CEO of Mediaproxy, problems with satellite links, 4G/5G, internet connections, and terrestrial transmitters cannot be controlled or predicted, while everything else - software and hardware - is in everyone's control. This shift towards software and cloud solutions is transforming these traditional practices.

Software innovations are at the forefront of this transformation. Companies like Telestream and Interra Systems are incorporating artificial intelligence (AI) into their products, with Telestream focusing on practical AI and responding to customer requests for features like clock and slate reading, contextual analysis, and object detection. Interra Systems, on the other hand, is using AI in areas like video signal quality or degradation measurements.

Broadcasters are also increasing the level of automation in checking audio-video quality, but this may not always align with compliance requirements, which can vary based on geographic region. Modern QC and T&M systems use software platforms that offer automated quality control, cloud scalability, consumption-based pricing, and secure deployment options, allowing broadcasters to dynamically scale operations while optimizing costs.

The data-based, IP broadcast world has seen a major adoption of software for equipment setup, troubleshooting, quality control (QC), and regulatory compliance. Vendors showcase multi-channel waveform monitors and analyzers that simultaneously handle multiple inputs (SDI, IP, 4K, HDR/SDR), incorporating features such as physical layer analysis and NDI signal troubleshooting.

The shift to IP workflows brings technical challenges that require effective software-based monitoring, diagnostic, and control tools to ensure the reliability and quality of broadcast operations in a hybrid and streaming-centric world. Triveni Digital's monitoring system, for instance, uses AI techniques for quality scoring of feeds.

Despite the dominance of software and cloud solutions, hardware solutions still provide features like latency and PTP timing that software solutions cannot. This has led to a preference for a hybrid approach. Mediaproxy, for example, has been completely software-based since its founding in 2001, but still relies on hardware for certain functions.

In summary, T&M and QC remain essential in the IP broadcast domain, but software innovations are transforming these practices from hardware-centric, siloed tasks into integrated, automated, cloud-enabled workflows that support hybrid broadcast-IP environments and evolving media formats with greater agility and efficiency. The increasing diversity and complexity of services being delivered in broadcasting is a key trend, with AI becoming more sophisticated over time to address these challenges.

  1. To ensure high-quality media delivery, resolution, whether in HD, UHD, or 8K, is a crucial aspect in the resolution of hybrid, IP, and streaming workflows.
  2. Satellite links, along with 4G/5G, internet connections, and terrestrial transmitters, present unpredictable challenges in live production.
  3. The audio quality is just as important as the video in live production, necessitating advanced audio solutions.
  4. ATSC technology, with its digital Sophistication, plays a significant role in the broadcast industry.
  5. Over-the-top (OTT) content has become a major player in the media consumption landscape.
  6. Video, in its various forms, is the primary content delivered through broadcast channels.
  7. The broadcast industry is increasingly embracing the cloud, not only for storage but also for live production and workflows.
  8. As the industry shifts towards IP-based solutions, home-and-garden shows and personal-finance programs can be produced and transmitted with equal efficacy.
  9. Broadcasters must maintain compliance with a variety of regulations, particularly those concerning finance, real-estate, personal-finance, and data-and-cloud-computing.
  10. Sustainable-living shows can educate viewers on lifestyle choices that promote environmental responsibility, furthering the industry's role in influencing lifestyle.
  11. Sports, a vital component of the broadcast industry, benefits from high-definition and Ultra-High-Definition (UHD) technologies, ensuring a captivating viewing experience.
  12. Sports-betting platforms, integrated with live production, offer viewers an immersive experience.
  13. AI technology is revolutionizing the manufacturing industry, including the manufacturing of cameras, transmitters, and other broadcast equipment.
  14. The NAB show serves as a platform for technology innovators to showcase their advancements in IP-based broadcasting.
  15. The shift towards IP-based solutions necessitates robust IP-based monitoring and diagnostic tools to maintain quality and reliability.
  16. T&M and QC systems must adapt to accommodate various investment strategies, including investing in personal-finance, real-estate, or sports-betting.
  17. The broadcast industry is not immune to the influences of technology, particularly in the areas of technology, finance, and business.
  18. The advent of AI and cloud computing in the industry opens up possibilities for improved efficiency, cost reduction, and the delivery of increasingly diverse content, benefiting both the broadcaster and the audience.

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