Sustainable Solutions for Oxidised Hair: Addressing the Concern with Eco-Friendly Products
In the ever-evolving world of hair care, consumers are increasingly seeking innovative and scientific solutions that cater to their concerns about effectiveness, sustainability, and natural, ethically sourced components. Enter Kerarice, a groundbreaking ingredient developed by Provital, that addresses these needs head-on.
Kerarice, derived from Oryza sativa L, a variety of rice with powerful antioxidant properties, has proven to be a game-changer in the industry. In vivo tests have demonstrated that Kerarice is capable of preventing hair protein degradation, strengthening hair, minimizing breakage, protecting essential amino acids in the hair fiber, shielding hair fibers from solar aggression, recovering hair shine diminished by solar radiation, reducing color variations caused by UVB rays, and even exercising a repairing action on hair fibers from the inside.
The beauty and hair care industry is facing new challenges to meet consumer demands for environmental concern and sustainability. Kerarice, with its ability to form ionic or hydrogen bonds with hair and act as a hair cuticle repair agent, is a testament to how brands can meet these demands from all angles, thanks to the power of responsibly sourced rice proteins.
Hair color becomes oxidized when exposed to sunlight, UV rays, chemical products, or hair treatments. This oxidation can lead to discoloration, with the release of green color pigments and the deposition of red pigments. To combat this, hair care brands are incorporating a variety of natural ingredients into their products.
Botanical extracts that stimulate natural pigment production and repair oxidative damage are at the forefront of these efforts. For instance, Mucuna pruriens (Velvet Bean) Extract, containing L-Dopa, a melanin precursor that supports pigment restoration in hair, is one such example. Acacia Catechu (Black Catechu) and other plant extracts, which condition hair gently and support natural pigment, are also widely used.
Antioxidants and free radical terminators are another crucial component in these formulations. Enzymes like Glutaredoxin, Thioredoxin, Superoxide Dismutase and natural antioxidants including Glutathione, Astaxanthin, and Fucoxanthin are all employed to protect hair and scalp from oxidative stress.
Moisturizing and strengthening agents are also essential in improving hair condition and counteracting brittleness. Niacinamide (Vitamin B3), Panthenol (Provitamin B5), Hydrolyzed yeast protein, Glycerin, Rice Amino Acids, and Date Fruit Ferment are all popular choices.
Minerals and natural compounds aiding pigment formation or improving texture and application are also integral to these solutions. Ferrous Gluconate and Manganese Gluconate are essential minerals for melanin synthesis, while Diatomaceous Earth (silica-rich) and Magnesium Sulfate (Epsom Salt) condition hair and support formula effectiveness.
Ethical sourcing and sustainability are emphasized with ingredients like Argan Oil, Polygonum extracts, and Cinnamon sticks, all sourced via fair-trade associations. Organic, vegan formulas and GMP and ISO manufacturing practices are also employed to ensure quality and environmental responsibility.
Brands must integrate sustainable and natural ingredients into their messaging to respond to consumer demands. In fact, a growth of over 3% is expected for the hair care market. With Kerarice, brands can now do so effectively while adhering to the most stringent sustainability standards.
[1] Provital. (2021). Kerarice: The Sustainable Solution for Hair Care. Retrieved from https://www.provital.com/en/news/kerarice-the-sustainable-solution-for-hair-care
[2] Provital. (2020). Natural Ingredients for Hair Care. Retrieved from https://www.provital.com/en/knowledge/natural-ingredients-for-hair-care
[3] Provital. (2019). Sustainable Hair Care: The Future is Now. Retrieved from https://www.provital.com/en/knowledge/sustainable-hair-care-the-future-is-now
[4] Provital. (2018). DIY Hair Treatments: Baking Soda. Retrieved from https://www.provital.com/en/knowledge/diy-hair-treatments-baking-soda
- The science behind Kerarice, a sustainable, rice-derived ingredient, has revolutionized the hair care industry, offering protection against solar aggression, preventing hair protein degradation, strengthening hair, and minimizing breakage.
- In line with the industry's growing focus on health-and-wellness and sustainable living, hair care brands are incorporating natural and organic elements into their formulations, such as botanical extracts like Mucuna pruriens and Acacia Catechu, antioxidants like Glutaredoxin and Astaxanthin, and moisturizing agents like Niacinamide and Glycerin.
- Brands are also paying attention to home-and-garden practices in their commitment to sustainability, with ethical sourcing of ingredients like Argan Oil, Polygonum extracts, and Cinnamon sticks via fair-trade associations, as well as organic, vegan formulas and GMP and ISO manufacturing practices.
