Today showcases the most whimsical and kitschy creation from Tokidoki: their Kawaii Monopoly board design.
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In a bid to expand its reach beyond the traditional board game format, Monopoly has been collaborating with various brands, particularly in the digital and casino gaming sectors. One of the latest collaborations includes partnerships that bring Monopoly into online live casino games and branded slot machines through Hasbro's licensing deals with casino companies like Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally's, set to launch in 2026.
Meanwhile, Monopoly GO!, a mobile variant of the game by Scopely, has formed collaborations with Marvel, most notably with The Fantastic Four, incorporating their characters, locations, and themed collectibles. This adds a fresh narrative and interactive layer to the game experience.
A standout collaboration is the Monopoly: tokidoki Edition, a unique blend of the classic Monopoly framework and the distinctive aesthetic of the tokidoki brand. This edition, a collaboration between Simone Legno and Hasbro, features custom-designed game pieces, boards, and artwork that showcase tokidoki's iconic characters and vibrant visuals.
The redesigned Monopoly board replaces London streets with Tokidoki zones, and the traditional sculpted counters have been replaced with characters from Tokidoki, including Adios, Donutella, Mozzarella, Sirena, Stellina, and Cactus Dog. The board is visually distinct from standard Monopoly editions or other brand collaborations, which often adapt the game primarily through themed tokens or board locations.
The Monopoly: tokidoki Edition is a limited edition item, released to celebrate Tokidoki's 20th anniversary. It is available for purchase on Amazon for $44.99. The redesigned Monopoly board is likely to appeal to fans of both the classic game and the kawaii aesthetic.
Simone Legno, an Italian artist and designer, has put his brand Tokidoki's stamp on the classic Monopoly board. He has worked with brands such as Marvel, Hello Kitty, and Barbie before. The redesigned Monopoly board was shared on Simone Legno's Instagram account, showcasing the custom Tokidoki money and the vibrant artwork.
The redesigned Monopoly board is a unique and unusual collaboration, as it combines the classic real estate investing game with the kawaii style of Japanese pop culture. It is intended to teach kids about the concept of capitalism in a fun and engaging way. The Chance and Community Chest cards in the Monopoly game have been replaced by 'Blind Box' and 'Tokidoki' cards, adding an element of surprise to the gameplay.
In summary, Monopoly's brand collaborations vary from digital platform integrations with major entertainment franchises like Marvel to casino gaming adaptations. The Monopoly: tokidoki Edition is unique primarily because of its artistic design, featuring tokidoki's distinctive characters and colorful aesthetics, which differentiates it from other collaborations focused more on thematic content or digital gameplay innovations.
- Simone Legno, a Creative designer known for his work with various brands like Marvel, Hello Kitty, and Barbie, is responsible for the artistic redesign of the Monopoly board in the Monopoly: tokidoki Edition.
- The Monopoly: tokidoki Edition, a limited edition item, merges the classical Monopoly framework with the design philosophy of the tokidoki brand, offering a colorful and unique twist to the conventional Monopoly board.
- In the Monopoly: tokidoki Edition, the traditional London streets on the board have been replaced with Tokidoki zones, and the standard sculpted game pieces have been replaced with characters from Tokidoki.
- The collaboration between Simone Legno and Hasbro brings a 3D, lifestyle change to the home-and-garden setting of the classic Monopoly game, particularly appealing to fans of both the game and the kawaii aesthetic.
- The design of the Monopoly: tokidoki Edition has featured on technology platforms such as Hasbro's official website and Simone Legno's Instagram account, showcasing the custom tokens, artwork, and even the custom Tokidoki money.
- This collaboration between Simone Legno and Hasbro showcases the creative application of design principles in various mediums, from physical board games to gadgets and technology-based promotions.
