Toy manufactured by a world-renowned cult, based in Baden-Württemberg
In the picturesque town of Giengen an der Brenz, Baden-Württemberg, Germany, the Steiff toy company was born over a century ago. Founded by Margarete Steiff in 1880, the company initially produced a small felt elephant, intended as a pin cushion, that would soon become a popular item in children's rooms, marking a turning point for Steiff's business.
Margarete, despite being disabled since childhood, displayed an extraordinary courage, inventiveness, and a keen sense for children's interests. Her nephew, Richard Steiff, joined the family business in 1897, and it was he who was inspired by a cartoon of a bear drawn by Clifford Berryman, published in the Washington Post, that led to the creation of Steiff's iconic teddy bears.
The story goes that President Theodore Roosevelt refused to shoot a bear that had been tied to a tree, an incident that coined the term "teddy bear". Richard Steiff presented his designs at the 1904 World's Fair in St. Louis, Missouri, where they gained significant attention and popularity.
Steiff is celebrated for its meticulous craftsmanship and attention to detail. The company uses high-quality materials, such as mohair and alpaca, to create its plush toys. Steiff's iconic "button in the ear" is a distinctive feature that marks its products as authentic. Over the years, Steiff has continued to innovate, introducing new designs and materials while maintaining its commitment to quality.
The international breakthrough for Steiff's business occurred in 1903 when a US dealer ordered 3,000 pieces of Model "55 PB". Exports to England, including to Harrods, helped make the Steiff brand internationally known.
Steiff's plush bears are not only beloved companions but also highly collectible items. Limited edition releases and collaborations with other brands, such as Disney, have further enhanced their appeal among collectors. More than 90 years ago, Walt Disney chose Steiff to produce the first commercially licensed Mickey Mouse toys, solidifying Steiff's position as a leader in the toy industry.
The Steiff Museum in Giengen an der Brenz showcases not only nostalgic childhood memories but also the early contributions of women in corporate history. The museum houses modern highlights such as limited retro reproductions and plush designs from the furniture series "Steiff Selection".
The market for Steiff bears continues to grow, with limited artist editions by Karl Lagerfeld or Tiffany & Co. The current record for a Steiff bear is almost two million dollars, sold in a Louis Vuitton cooperation. A rare "Happy" bear from 1926 was sold for over 150,000 euros.
Steiff's plush toys have played a significant role in popular culture, symbolizing comfort, nostalgia, and artistry. Their teddy bears have become synonymous with quality and craftsmanship, influencing the broader world of stuffed toys. The company's legacy extends beyond its products to represent a tradition of excellence in German craftsmanship.
In conclusion, Steiff's history is a testament to innovation, quality, and the power of tradition. From its origins in Baden-Württemberg to its global recognition, Steiff continues to inspire and delight generations with its iconic plush bears and other creations.
A consumer's home-and-garden lifestyle might include owning a Steiff plush bear, a symbol of quality and nostalgia, which can serve as a cherished companion or a highly collectible item. Margarete Steiff, the entrepreneur who founded the company, demonstrated an extraordinary understanding of children's interests, paving the way for Steiff's success in becoming an international leader in toy manufacturing.
