Transforming Comfort into Elegance: Explaining the Essential Role of Bedroom Rugs as this Year's Top Decorative Accent
Double: Revolutionizing Bedroom Rugs in Australia
Hailing from Down Under, Double – a pioneering Australian brand – has been making a significant impact on the home decor landscape since its debut in late 2022. Known for its groundbreaking approach to rug design, Double has been redefining bedroom rugs by seamlessly blending style, practicality, and sustainability.
Double's Double-Layer Technology
At the heart of Double's success is its patented double-layer technology. This innovative design allows each rug to be separated into two layers, making them machine washable, stain-resistant, and pet-friendly. This feature caters particularly to homeowners who seek both style and ease of maintenance.
Eco-Friendly and Sustainable Practices
Double is committed to reducing waste and promoting eco-consciousness. By restructuring its operations in 2024, the brand has managed to pass on cost savings of up to 30% to customers, all while maintaining the quality of its products. The brand's focus on sustainably sourced materials aligns with the growing demand for eco-friendly products, as 72% of Gen Z respondents report that eco-consciousness influences their purchasing decisions.
A Wide Array of Designs
Double offers a diverse collection of rug designs, catering to a broad range of tastes. From classic patterns like checks and stripes to modern abstract and minimalist styles, there's a rug for every decorative preference. By offering a range of washable textures, including washable wool, recycled polyester shag, and flokati rugs, Double ensures that there's a rug to suit every lifestyle and home setting.
The Future of Double
Double's growth shows no signs of slowing down, with plans to triple its business in the next year. The brand is also looking to expand internationally in 2026, aiming to become a global leader in home decor. Beyond rugs, Double aspires to expand into a broader home goods and lifestyle brand, continuing to redefine the way people think about home decor.
In essence, Double is not just a brand, but a movement. By focusing on helping people find the perfect mat bedroom staple that looks good, feels good, and fits real life, Double is redefining the role of bedroom rugs in contemporary homes. The brand's commitment to community, sustainability, and practical design is setting a new standard in the bedroom rug market, both in Australia and beyond.
[1] For more information on how Double is revolutionizing the bedroom rug market, visit their website at www.double.com.au.
- "Delving into the realm of mental health and lifestyle, Double, the pioneering Australian brand, is utilizing its double-layer technology to revolutionize the bedroom rug market, enhancing the overall interior-design and mental health benefits of home-and-garden settings."
- "By expanding into a broader home goods and lifestyle brand, Double aims to make a significant impact on people's lives, not just by offering stylish and practical rugs, but also by promoting eco-friendly practices and sustainable living."
