Transforming the Beauty Sector: The INCLUSEV Innovation
In the ever-evolving world of cosmetics, a new trend is taking centre stage: waterless beauty. This innovative approach eliminates water as an ingredient, replacing it with concentrated active botanicals, oils, and butters. One brand at the forefront of this movement is INCLUSEV London Cosmetics.
INCLUSEV is revolutionising the beauty industry with their waterless products. By adopting this approach, they create highly concentrated, sustainable formulations that maximise ingredient efficacy and minimise environmental impact. This innovation means their cosmetics provide enhanced hydration and skin benefits without the dilution inherent in traditional water-based products, contributing to conservation efforts and promoting a more sustainable beauty industry.
The waterless trend transforms beauty products into potent, eco-friendly formulations. INCLUSEV exemplifies leadership in this movement, producing waterless products that combine skincare performance with sustainability. After years of experimentation, INCLUSEV developed their revolutionary earth-loving formula, creating a range of unique high-performance powders that are strictly cruelty-free, vegan-friendly, and free from water, water fillers, and artificial fragrances.
The Benefits of Waterless Beauty
Waterless, or anhydrous, beauty products contain high levels of active ingredients and are free from artificial preservatives. By eliminating water, these products significantly reduce packaging waste and address global water scarcity concerns while delivering effective skin hydration and nourishment.
For instance, INCLUSEV Handwash is formulated with lemon and apple extracts and lactic acid, which balances the skin's PH alongside washing away dirt and germs. The INCLUSEV Bodywash, on the other hand, contains essential oils like lemon, lime, cedarwood, lavender, and frankincense, offering a refreshing wash for the skin.
INCLUSEV Facewash, with its dreamy combination of clary sage, lavender, and rose, is soothing on the skin. It contains coconut milk and kaolin clay for deep pore cleansing, making it an ideal choice for sensitive and eczema-prone skin. Meanwhile, the INCLUSEV Shampoo offers great coverage and nourishes hair with a mixture of fruity smells and soothing ingredients like coconut milk and kaolin clay.
Sustainable and Inclusive
INCLUSEV operates within a 100% sustainable and traceable supply chain, with all natural ingredients sourced from Europe. Their ethos is about inclusivity and sustainability, with products designed for all genders, skin types, ethnicities, and creeds.
INCLUSEV products are highly potent and designed to last a long time, with specific usage durations provided for each product. They cost between £11-£12 for the 25g bottle and £22 for the 50g bottle. The brand only ships to UK regions and offers free shipping on orders over £30.
INCLUSEV packaging is made using biopolymers - sourced from sustainable sugarcane - which is 100% recyclable. This commitment to sustainability extends beyond the products themselves, with all INCLUSEV products ethically handmade and packaged in the UK.
In a world where the beauty industry is a major contributor to the world's plastic pollution crisis, generating 120 billion units of mostly non-recyclable packaging each year, INCLUSEV's waterless approach significantly reduces packaging waste. The waterless cosmetics market is predicted to rise to $9.47 billion in 2023, indicating growing demand for cleaner beauty products.
Artificial preservatives like parabens, often mixed into the ingredient lists of many conventional beauty products, are bad for health and have been found to disrupt hormones, affect fertility, and increase the risk of cancer. By eliminating water, waterless beauty products like those from INCLUSEV can be formulated without these harmful preservatives.
INCLUSEV fights the water crisis by crafting high-performance powders that are completely free from water and water fillers. By choosing INCLUSEV, customers can enjoy effective skincare products while contributing to a more sustainable and inclusive beauty industry.
[1] Waterless Beauty: The Future of Skincare and Makeup - Vogue [2] The Rise of Waterless Beauty - Harper's Bazaar [4] The Benefits of Waterless Beauty - Allure
- INCLUSEV's waterless cosmetics, such as their Handwash, Bodywash, Facewash, and Shampoo, deliver effective skin hydration and nourishment by containing high levels of active ingredients and being free from artificial preservatives, contributing to addressing global water scarcity concerns and reducing packaging waste.
- As a leader in the waterless beauty movement, INCLUSEV's commitment to sustainability is evident in their operations, which are 100% sustainable and traceable, using biopolymers for packaging made from sustainable sugarcane, and adhering to a philosophy of inclusivity, creating products for all genders, skin types, ethnicities, and creeds.
