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Popeyes Engages in Competitive Trolling with McDonald's "Chkn Drop" Promo
In a surprising move, fast-food chain Popeyes has taken a playful jab at its rival McDonald's by purchasing 50 URLs with slightly different spellings than the official site for McDonald's "Chkn Drop" promotion.
The URL purchased by McDonald's for the promotion, chkndrop.com, has been in use since the launch of their new crispy chicken sandwich. However, it appears that Popeyes has been keen to capitalise on the buzz surrounding McDonald's offering, by securing URLs with variations such as chkn-drop.com and chkn-drop.co.uk, among others.
The exact nature of the differences in the URLs purchased by Popeyes, as well as their intended use, remains unclear. It is also not known whether these URLs were intended to redirect to McDonald's site or to mimic it.
The text does not provide information on whether Popeyes' action was successful or not, nor does it specify the impact of this competitive trolling on the "Chkn Drop" promotion. What is certain, however, is that this move has added an exciting twist to the fast-food rivalry between the two brands.
McDonald's, for their part, offered their new crispy chicken sandwich a day early as part of the "Chkn Drop" promo, no doubt hoping to capitalise on the excitement generated by the secret menu item.
As the fast-food industry continues to evolve, it seems that competition and innovation are at the forefront, with brands constantly seeking new ways to engage with customers and stay ahead of the game. Whether this move by Popeyes was a clever marketing ploy or simply good-natured fun remains to be seen, but one thing is for sure - the fast-food world is never short of drama!
